The writer of the Select Your Personal Journey e book sequence is suing Netflix over its interactive Black Mirror episode Bandersnatch. Chooseco filed its lawsuit towards Netflix at this time in a Vermont courtroom, accusing Netflix of willfully infringing on the “Select Your Personal Journey” trademark and claiming that the episode is so darkish it’ll tarnish the books’ repute.

The criticism, as revealed by Polygon, claims that Netflix began making an attempt to license the Select Your Personal Journey title beginning in 2016. Whereas the businesses engaged in “intensive negotiations,” Netflix allegedly didn’t get the license. Chooseco says it’s already despatched cease-and-desist notices about its trademark “on at the least one event” concerning a unique TV present — probably one in all Netflix’s earlier, child-focused interactive packages.

Chooseco takes concern with Bandersnatch’s protagonist Stefan Butler describing a fictitious interactive novel (which can also be titled Bandersnatch) as “a ‘Select Your Personal Journey’ e book,” implying it’s an official a part of the sequence. It’s notably upset with the reference as a result of Bandersnatch is “a darkish movie” that “can embrace references to and depictions of a demonic presence, violent preventing, drug use, homicide, mutilation of a corpse, decapitation, and different upsetting imagery.” (We will’t actually argue with any of that.) “Affiliation with this grim content material tarnishes Chooseco’s well-known trademark,” says the criticism.

Chooseco is asking for damages of at the least $25 million for Netflix’s alleged infringement. Netflix didn’t instantly reply to a request for remark. The streaming video firm settled an identical lawsuit final yr with the Satanic Temple, which accused Netflix of copying components of its Baphomet design within the unique sequence The Chilling Adventures of Sabrina.

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